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Cover Image for Peter Dietrich

Based in Hamburg and Barcelona Peter started out as a creative director. He loves to dive into a variety of cultures when behind the lens as a director. His commercials are a seamless blend of surreal action, observational humour and photographic composition.

He has shot for agencies such as BETC /Paris, Herezie / Paris, JWT / Paris, BBDO / San Francisco, BBDO Shanghai, Dentsu / Bejing, / DDB Kopenhagen, Leo Burnett / Amsterdam, Saatchi & Saatchi / Brüssel, Publicis / Brüssel, Leagas Delaney / Prag, Demner, Merlicek & Bergmann / Wien, Ogilvy / Wien, Ruf Lanz / Zürich, Jung von Matt / Hamburg, Grabarz / Hamburg, Scholz & Friends / Berlin, Ogilvy / Frankfurt, BBDO /Düsseldorf, Kolle Rebbe / Hamburg, Philipp und Keuntje / Hamburg.

His work is multi-awarded, including EPICA Paris, Golden Award, New York Festivals, Golden Award Montreux, Grand Prix at ERMIS AWARDS, Caples Award New York, ADC Germany, 10 of his commercials have been featured on SHOTS. 2016 he was ranked No 1 director worldwide according to Best Ads On TV. In 2018 he shot a branded entertainment project which has been ranked number 4 amongst the most viewed commercials on YouTube. In January 2020 he has been ranked No 7 director worldwide in Lürzer’s Archive.

Peter co-curated two exhibitions about soccer influenced art and shot a related short film which has been aired on Swedish TV, MTV Spain, and Italy. It has been screened on the EXPO 2010. In the same year, it won an award for new media shorts in Shenzen, China.

His talent kept him busy shooting spots for brands like Mercedes, Ford, Skoda, Fiat, Renault, Volkswagen, Vodafone, Orange, Carrefour, Panasonic, HP, Sony, T-Mobile, Nivea, Mc Donald’s, Bosch, Die Bahn, RWE, Vereinsbank, Sparkasse, Raiffeisenbank, Burger King, RTL, SAT1, Mexx, Mars, Sprite, Sierra Tequila, and Snickers.